4 Steps to Identifying the Right Customer for Your Business

The success of everything you do for your business online — creating a website, using search engine marketing or social media marketing, emailing special offers, etc. — hinges on one thing: pinpointing who your ideal customer is, and tailoring everything you do specifically to that customer.

STEP ONE:

The first step in identifying your ideal customer is making sure you’re thinking of the right person. At a minimum, your ideal customer will:

• have a problem your product or service can solve
• have the means to buy/use your product or service
• have the potential to become engaged with your product or service (if you want repeat business)

The more narrowly you can define that customer, the less money and time you will waste casting a wide net. If you can’t aim for your ideal customer, then what’s the point in aiming at all?

STEP TWO:

Use this worksheet to drill down into who it is you want to come knocking at your (digital) door: