5 Tips for Effective Emotional Branding

image: Bruce Mars for Unsplash

Key takeaways:

Associate your brand with positive feelings for optimal engagement
Create material that’s emotionally compelling for better sharing
Deliver a story around your brand
Shift focus from traditional sales thinking
Use emotional hot buttons for best results

What we’re now calling emotional branding isn’t new. Dale Carnegie developed famous courses in…

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Bestselling novelist of mystery and historical fiction. Writer, editor, & business storyteller at jeannettedebeauvoir.com.

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JeannettedeBeauvoir

JeannettedeBeauvoir

Bestselling novelist of mystery and historical fiction. Writer, editor, & business storyteller at jeannettedebeauvoir.com.

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