6 Questions for Creating Compelling Content

Delivering the right content at the right time to the right audience is critical for online marketing success. Since content takes time and resources to produce, it’s important to have a strategy that will efficiently develop the right content for your audience.

1. What are your key topics?

The first step in content creation is identifying your key topics. Looking at search results and trends is a good way to tell what interests your audience. Use Google Adwords to get monthly search volumes for your keywords, and you’ll be able to see what topics are being searched. Now use those keywords in content titles, tags and text to maximize visibility!

Many social media research tools let you type in a search term that describes your main topic or industry and will give you a list of words people are using in relation to this term. These tools may also show you what the most popular content is around your main keywords.

2. What is the purpose of your content?

So why are you creating content? Is it because someone told you it’s the hot new thing? Is it to increase awareness of your company? Is it to try to change perceptions? Figure out what you want to see in return for what you’re producing, and make that the goal of your content marketing strategy.

Once you’ve done that, determine what kind of content will best meet your goals. Most content falls into three main categories: informative, newsworthy, or entertaining…