6 Questions for Creating Compelling Content

Delivering the right content at the right time to the right audience is critical for online marketing success. Since content takes time and resources to produce, it’s important to have a strategy that will efficiently develop the right content for your audience.

1. What are your key topics?

The first step in content creation is identifying your key topics. Looking at search results and trends is a good way to tell what interests your audience. Use Google Adwords to get monthly search volumes for your keywords, and you’ll be able…