Be The Best Answer: Four Steps to Developing Winning Content

Mimi Thian for Unspla

Once upon a time, Lee Odden of TopRank Marketing gave this advice to content marketers: “Be the best answer.” It’s great advice. You’ll never be the only answer — there’s far too much content competition out there — but you can be the best answer for the prospects and customers you’re marketing to.

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Bestselling novelist of mystery and historical fiction. Writer, editor, & business storyteller at jeannettedebeauvoir.com.

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JeannettedeBeauvoir

JeannettedeBeauvoir

Bestselling novelist of mystery and historical fiction. Writer, editor, & business storyteller at jeannettedebeauvoir.com.

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