How to Create a Book Trailer

As you know, we live in a visual world. No matter how much we writers wish that people would pay attention to the words, it’s images that attract. So why not capitalize on that attraction by creating a book trailer?

A book trailer is a marketing tool that does the same thing a movie trailer does: it presents a short teaser to get people interested in reading your book. The emphasis is here on “short”… less is definitely more. Do something quick and memorable and you’re on your way to a sale.

Consider these stats:

• 100 million people watch online video each day.
• Website visitors are 64% more likely to buy a product on an online retail site after watching a video.
• Video creation was the media format most requested by marketers in 2018.

Even though a trailer is mostly visual, you want to pay attention to the script. Write it out on a storyboard ahead of time so that you see where the changes in image will be and what words will go with them. As you’ve seen, there are some very unprofessional videos out there; you don’t want yours to be one of them.

How do you create and produce a book trailer?

The first option is the obvious one: hire a professional to produce it. Some companies will do the whole thing from soup to nuts…