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How to Write SEO-Friendly Copy That Converts
Content is king. It was true 10 years ago and it’s still true; it’s even acquired a new urgency with mobile search and local search refining the kind of information people are seeking.
Content is still the answer. More and more, video is getting the clicks and the likes, but that makes it even more important for those of us who write copy to make sure what we’re writing is going to not just attract, but convert. Good copy plays a role in everything digital-marketing-related: attracting attention, inviting inbound links, and creating other referrals. When your site is getting discussed on other sites, in blogs, and in emails, Google notices the activity. More “buzz” brings more people to your site.
The first rule is to create good content, quality content, content that says something. Many websites and newsletters feature copy that’s neither user-friendly nor SEO-friendly: it’s often about what the company likes rather than what its audience likes. So make sure, before you write anything, that you’ve analyzed your market and you can answer when your ideal customer or client asks, “So what? Why should I care?”
Some other SEO considerations to take into account when creating content:
Changing content: the more frequently you can add new content to a site, the better it is for your search engine…
