Opening Your Story

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I know the title makes it sound a lot like I’m only addressing novelists and fiction writers. Bear with me! It’s important to understand the word “story” has a broader context. Advertisers tell the story of their products. Biographers tell the story of their subjects. Plays tell stories, poetry tells stories, newspapers tell stories. And people love stories. It’s why marketers are coming back to telling stories-because they stick in people’s hearts and…