Member-only story
Starting a Podcast in Time of Quarantine
As businesses and nonprofits struggle to keep going while offices are shuttered and customers, clients, and supporters are all staying home, it’s a good time to think about alternate ways of reaching the people you depend on — and who depend on you.
One popular virtual way of staying in touch is through a podcast. And it’s easier to do than you might imagine.
Planning
The first step involves putting together the answers to questions you probably can already guess at. What will be the purpose for your podcast? Who exactly is your audience? What is the content you can share that will be especially valuable now?
Name
You’ll also need to name your podcast. You can choose something clever, even something related to the coronavirus (but if you do, make sure it can stand the test of time — unless of course you won’t be continuing it beyond the pandemic), or something descriptive. Use your company name only if you think it will attract listeners and is necessary for branding purposes.
Episodes
You want to give good value, so don’t stretch your content so it can fit the traditional podcast “sweet spot” of 20–40 minutes. That number is based on an average commute, and we don’t have a lot of people commuting anymore! Do…
