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Want to Start a Newsletter? Here’s How!
There are a lot of reasons to send out a newsletter. Email marketing — of which newsletters are a subset — continues to deliver the highest ROI available, so if you’re just starting out, the low cost of access is a terrific motivator. Perhaps you want to make some special offers, let your customers and potential customers get to know you, or even just want to make sure you stay top-of-mind for them. Whatever your reason, there are some clear do’s and don’ts when sending newsletters.
PRACTICAL CONSIDERATIONS
Select a platform
You’re not actually sending out the emails yourself; you’re going to use an email messaging platform, many of which are available at a very low financial entry-point. That’s the good news. The bad news is there are so many out there that it can take time to choose. Determine what features are important to you and then consider which platforms offer those features at the lowest cost. Also, check out what other customers say about each platform — recommendations can make all the difference.
Build an email list
Notice that I said “build,” not “buy.” You’re trying to establish a connection, a relationship, with your audience, and you don’t do that by randomly throwing your newsletter out there. Plus, there’s the law…
