What’s a Platform, and How Do I Get One?

It’s a word you’re likely to hear a lot these days, especially if you write nonfiction. When book editors talk about “platforms,” what they’re saying is, in essence, “how are you going to sell this book?”

Not we, note. You. Marketing a book is very much in the lap of the author. And one of the things that helps you market your book is your platform. After all, the eternal marketing question…